Vertical Markets

I gave a talk on creating and marketing vertical products with FileMaker Pro at thePittsburgh FileMaker users and developers Meetup and FMBurgh. Here are some of the items that were mentioned:

To look for ideas, look at what others are hiring for

eLance.com or Upwork.com

Smashing Magazine: So You Want To Build A Software Product

Documentation Tools

• ScreenSteps Mac / Windows – Create Documentation
• ScreenFlow Mac – Screen recording
• Camtasia Studio Mac / Windows – Screen recording

Copyright

• US Copyright Office
• WikiHow

Installers

Windows

• Inno Setup
• Advanced Installer
• NSIS
• Setup Factory

Mac

• PackageMaker
• Iceberg
• FileStorm
• Vise X

Websites

• Association of Software Developers
• 47 Hats
• Joel on Software
• The Importance of Quick and Dirty

Business Books

		Micro-ISV: From Vision to Reality
		The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad
		Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

Design Books     (All of these books are excellent. If you can only get one I recommend Database Design for Mere Mortals)

		Web Form Design: Filling in the Blanks
		Designing the Obvious: A Common Sense Approach to Web & Mobile Application Design (2nd Edition) (Voices That Matter)
		Database Design for Mere Mortals: A Hands-On Guide to Relational Database Design (3rd Edition)
		Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
		Mobile First